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Ride Sharing

Have you Chicago folks heard about all the new ride sharing programs (peer-to-peer rides) coming around right now?

Lyft launched in San Franciso a little over a year ago, but started in Chicago May 10th.  Have you noticed random cars riding around with a pink mustache on the grill of their cars?  I saw the mustaches before I knew what they were for and was quite confused.  
What does their mustache stand for?  According to their blog:
The pink mustache is a smile.  It's the goal of finishing your ride a little happier than you were before.  It's the belief that people are inherently good.  It's the idea that a great conversation on a trip across town can result in a new friend, a job offer, or even a hug after a tough breakup.
It sounds like it functions like a cab.  There's a meter and suggested donation, etc.

SideCar This is a donation peer-to-peer ride share program that I keep hearing about has been around since March.  It sounds like it's all app driven.  If you're a driver, you log in when you have an extra seat and you want to.  If you're a passenger, you get on the app and say where you want to go to see if there are any drivers available.  Then you can pay via donation on your phone to the driver.  20% of that goes to SideCar, the rest to the driver.

There's also Uber, the car service app, launched here in September, 2011.  Cab-hailing app Hailo made its appearance last fall. 

I'm always a fan to bring people together and get cars off the road so hey, sounds like a good idea to me :)


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